Vcare Technology

Search Engine Optimization

Search Engine Optimization and Positioning

INTRODUCTION

Search engine optimization and positioning is challenging at best. It’s not a simple matter of adding a few tags that contain your important keywords. It is an art and a science, because it is applying creative techniques to an in-depth study of the search engines and directories.

Vcare Technology is committed to meeting the search engine optimization & positioning needs of your web site and proposes a campaign plan. Our goal will be to meet your Search Engine Optimization outsourcing needs thoroughly and professionally.

Included within this proposal is a detailed Scope of Work outlining specific proposed activities and fees for your review. The Scope of Work will include site optimization and allied web promotion and SE-friendly content writing, and submission and tracking to over all major and support Search Engines and Directories.

On project completion your web site will be more accessible on the Internet in terms of Top rankings for specific keywords across the major search engines.

HIGH SEARCH ENGINE RANKING

Three month plan for your home page that uses key phrases and assures high rankings in Google primarily, as it is the largest search engine.

The foundation for any successful Internet marketing campaign is high Search Engine Ranking. Our SEO service gives your site a better chance to be found when people are searching.

This service enables a client to meet a respectable level of placement within the first three months.

Maintenance and Follow-up:

We will create a series of descriptions and titles based off the client’s key phrase list that will ensure solid placement within these locations once established. After submission to search engine, we will engage in a process of inclusion verification and follow-up submissions where needed (not to exceed 3 total submits for any search engine or directory).

Performance Reports:

We will provide an Excel document which summarizes the following items: • Date submitted • 6-month follow-up date • Final follow-up date

Monthy Ranking Reports:

We will provide an Excel document which summarizes the following items: • The site URL • Rank achieved • Page Number on which rank is achieved

To better understand the attention to detail provided in the promotional strategy, it is helpful for you to understand the process. During the course of the promotional campaign, we update you twice in a month with an email on the progress of your campaign.

Will also include the following tasks:

• Utilizing the best methods of “Net Copywriting” so that your site description persuades web users to visit your site and, more importantly, appeals to the computer logic employed by the engines which influences the sort order of the site’s placement in a query list.

• Modifying, editing, eliminating, and augmenting your suggested keywords, taking advantage of the best use of keywords to direct searches to your website.

• Writing different site descriptions, complete with character and word counts, to allow us to submit the maximum entry that an engine allows.

• Writing descriptive site titles of varying length, one of the most important elements of effective promotion, to maximize the space allotted in these fields.

• Modification of the site pages HTML to include Meta Tags, revised Site Title and Alt Statements with site images where applicable.

SEARCH ENGINE OPTIMIZATION TASKS

Benchmark current traffic and search engine positioning

Analyze current traffic trends through log analysis software. If not feasible, the web site will have to install any industry standard server log analyzing software.

Create Baseline Search engine visibility index.

Analyze search engine positioning before submission. Objective here is to carry out a thorough study on current search engine positions and current effective keywords/ key phrases where the web site has achieved consistent, respectable rankings across submitted-to search engines.

Collection of new Keywords & Analysis

Analyze popular keywords in category across major search engines. Study top 20 position holders in major search engines.

Create versions of Meta tags and keywords for different search engines

Create site-wide Meta tags according to requirement and specifications of different search engines and directories.

Optimize the pages for search engines (Site Re-engineering)

Site re-engineering to optimize the entire site with site content/navigation with appropriate keyword weight age.

Implement new content and meta tags

New keyword rich content and Tags have to be implemented.

Submission Cycle

Methodical hand submission to google adhering to their submission cycles.

Reports

Monthly reports in excel sheets.

ACHIEVING TOP TEN RANKINGS

Optimization Techniques

We use the following techniques to achieving top ten rankings – tweaking meta tags, page titles, page content, manual submission, article writing and submission, press release writing and submission, blog posting, social media optimization.

We have a content focus approach to search engine optimization and positioning, which involves SE friendly content writing to match with Meta tags and page titles to maximize web site rankings.

Because Google bases site popularity on the number of in-bound links, reciprocal linking is gaining in significance. Not as strongly as Google but other spider-based search engines use link popularity as an important aspect to in their algorithm to rank websites. To ensure that the site achieve top ten ranking we recommend a link Promotion campaign.

Major directory like Yahoo, LookSmart and ODP uses title, description and category to which the site belongs to rank web sites, We focuses on title, description and researches web site category to achieve top rankings.

SEO Scope of work

A) Onpage optimization activities ( one time process ) Consulting

1) Keyword Research 10
2) Title Tag Optimization
3) Meta Tags Optimization
4) Image & Hyperlink Optimization
5) Robots.txt Optimization
6) Adding 301 permanent redirect
7) XML Sitemap Creation, Submission & Authentication on Google, Yahoo & MSN
8) Google Analytics Installation
9) Content Optimization- Implementation of H1/H2 & Bold tags to Content
10) W3C Validation

B) Back Link Activities/Off page optimization (regular monthly process)

1) Manual Directory Submission
2) Article Writing & Submission
3) Press Release Writing & Submission
4) Other Link Building Method
-Classified postings
-Angela link building
5)Monthly Ranking & Traffic Reports

As far as reporting is concerned , this will be on monthly mode which will contain details about your alexa rank , index pages, page rank , directory submissions , article submissions , press release submissions , blogging posting , classified posting , Angelina link building , keywords ranking in Google , yahoo and msn etc.